Why Learning E-Commerce is Important For Your Business

If you are thinking of starting your own business then you must know that eCommerce business is the best option you have in hand to build a successful career and establish your name and brand in the market.

Whether you already have a business or you aim at launching one now, eCommerce is the best chance you have at success.

Let’s look at the reasons why eCommerce is important for your Business:

E-Commerce powers Purchase decisions

Customers, before making a purchase, start looking online for stuff they want. If you have a website up and running then you can make it a virtual showroom for your visitors and convert them into customers. Read here (link) to learn how to do that.

Imagine your customers having the products they need right in front of them that too just a click away. If you have a well-designed eCommerce site for your business then you will surely power the purchase decisions by showing your products in the best possible way, making it easier for the customers to take an action and purchase the product.

Connection between E-Commerce and Social Media

The world has gone all social today; your customers turn onto social media such as Twitter and Facebook to research promising purchases.

It is important that you have engaging social media presence for a smart business. This will raise your company profile and increase traffic and sales. Having a good well thought social media strategy along with an exceptional eCommerce site will forge connections with the buyers. You can use offers, competitions, and shareable content to your profit as this will grab attention and encourage visits to your online store.

So, once you have an eCommerce site for your business, work on the social media presence. Use YouTube channel and Facebook to your advantage and fill it with information, pictures and videos relevant to your business.

E-Commerce is more Convenient

Customers will always appreciate the convenience of online shopping. As much we all love shopping there are work constraints and other commitments that tend to postpone the event. So, everyone loves the freedom to shop anywhere, anytime without having to travel.

They love the accessibility to all the products and services around the clock and having goods delivered at their doorstep.

E-Commerce can widen the name of your “Brand”

The thing with eCommerce is, it can be used in ways that stores and shops cannot work by offering intangible products, providing different kinds of web search, or by giving the customers the flexibility to order products exactly as per their specifications.

eCommerce can also be used to broaden the range of products or services you have showcased, attracting more customers and diversifying the sales.

E-Commerce makes the shopping experience more personalized

In many ways, the online shopping experience can be used to form a personal connection with the customers.

You can start with providing personal recommendations on your eCommerce site; provide order tracking, customer support that runs round the clock, give those discounts, rewards. This will allow your business to offer some sort of personal service online same as what you would have offered face to face.

For all this to happen you need to have an in-depth knowledge of what eCommerce is, how it functions and how it can improve your business to incur maximum profit. You can also take a Diploma in eCommerce Business and learn all there is about eCommerce.

credit: http://blog.ufaber.com/importance-of-learning-ecommerce/

Why We Study E-Commerce ?

1. E-commerce technology is different and more  powerful than any of the other technologies  that we have seen in the past century.

2. E-commerce has challenged much traditional  business thinking

3. E-commerce has a number of unique  features that help explain why we have so  much interest in e-commerce

E-commerce business operates on the internet platform and today with the internet’s power, you could get far more customers than you could by running an actual shop.

E-commerce business reduces destination barriers. With the internet, distance never becomes an issue because the consumer can buy anything that he wants with the click of a mouse.

When compared to running an actual shop, the expenses involved with running an ecommerce business is pretty low. When you run a store, you need to rent a place, hire employees and also pay up for any peripheral costs such as electricity, water, etc. With an ecommerce business, you are saved all of this trouble and thus can reduce your expenses considerably.

Web Servers Basic Functionality

1. Processing of HTTP request

2. File transfer protocol

3. E-mail

4. Data capture

Here is four web server basic functionality. First function is processing of HTTP request. This function will recieve and respond to client request HTML pages. Second function is file transfer protocol which is permits transfer of very large file from server to server. Third function is e-mail where the ability to send, recieve and store e-mail message. Forth function is data capture. data capture will log file of all visits, time, duration and referral source.

Factor In Succesful Web Design

1. Funtionality
2. Informationality
3. Easy to purchase

Here is three factor in succesful web design. First is functionality where the page is work, load quickly and point the customer towards what product the website offering. Customer will go away if the pages or website they want to visit is irritating them. Second is informationaly which is make the customer easily find to discover more about you and your product. by this way, customer will feel more productive to know and buy your product without hesitate.  Third is easy to purchase. Only one or two click, customer can easily purchase your product.

Limitation of Current Internet

Bandwidth limitations

Quality of service limitations

Network architecture limitations

Language development limitations

Wired Internet limitations

B2B Business Model

1. E-Distributor

2. Exchange

3. Industry Consortia

Business to business (B2B) business model is a website sell its product to intermediate buyer who then sell the product to its final customer. For example, a wholeseller place an order from a company website, and after recieve the consignment, a wholeseller sell the product to final customer who come to the wholeseller outlet. Here is the three type of B2B business model. First is e-distributor where it supplies product directly to customer and owned by one company which seeking to serve many customers. Typically got the revenue by sales of good. An example of e-distributor is Grainger.com. Second is exchange, the electronic digital marketplace where hundred of suppliers meet a smaller number of very large commercial buyer. It create powerful competition between suppliers and usually onwed by independent firm whose business is market. The revenue recieve by chargers transaction fee. Third is industry consortia which is a industry-owned vertical marketplace that serve specific industry like automobile or chemical. Horizontal marketplace, in contrast, sell specific product or services to a wide range indusry. an example of industry consortia is Exostar.

B2C Business Model

1. Transaction broker

2. Market creator

3. Community provider

Business to Consumer (B2C) refers to a communication with or selling to a consumer rather than a company. Here is three Business to Consumer (B2C) business model. First is transaction broker where is the processes online transactions for consumers suchas stock broker or travel agent that increase customer's productivity by helping them do things faster. Furthermore, they sell other product rather than their own product. They recieve commision for every transaction they have been succesfully made. The example of trasaction broker is Monster.com or E-Trade.com. Second is market creator. Market creator is a web-based business that use technology to create markets that bring seller and buyers together. It also typically uses a transaction fee revenue  model. The example of market creator is eBay.com and Mudah.my. Third is community provider. Community provider is a sites that create a digital environment to people where people with similar interest to communicate and trasact. Community use electronic toolssuch as forums or chats room. For example is Freindster.com and Facebook.