UNIQUE FEATURES OF E-COMMERCE TECHNOLOGY AND THEIR SIGNIFICANT

Is ubiquitous (available everywhere, all the time)

Offers global reach (across cultural/national boundaries)

Operates according to universal standards (lowers market  entry for merchants and search costs for consumers). 

Provides information richness (more powerful selling environment). 

Is interactive (can simulate face-to-face experience, but on  a global scale)

Increases information density (amount and quality of  information available to all market participants)

Permits personalization/customization